Is Publix Coming to North Palm Coast? – “Real Estate Matters” December 13, 2025 Video Podcast

For more than 11 years, Real Estate Matters has been the voice of real estate in Palm Coast and Flagler County, Florida. Veranda Bay, the new luxury Intracoastal Community in Flagler Beach, sponsors the show.

Is Publix coming to North Palm Coast? This week’s show was recorded “open door” during the  WNZF Christmas party. Guests include County Commissioner Greg Hansen.

Be sure to check out the new Flagler County Map of Developments and Subdivisions.

Raw Show Notes

Our behind-the-scenes guide to the show’s flow, covering many topics we didn’t have time to get to on the show. This is raw and likely contains typos. Data reflects the date of the show’s recording.

Show Notes 12-13-2025

Recorded 12-11-2025

Welcome to Real Estate Matters, for over 11 years, the voice of real estate in Flagler County and Palm Coast. Welcome to the quiet side of Florida.

I’m Toby Tobin, the publisher of GoToby.com, contributor to the Palm Coast Observer, and a Florida-licensed Realtor with The Landmark Group at Compass. Co-host, Annamaria Long is with us in the studio today.

Thanks to Our Sponsors:

• Our Lead Sponsor is Veranda Bay – A private developing community of lots and luxury homes on the Intracoastal Waterway in Flagler Beach, featuring custom homes by Olsen Homes, AR Homes by Arthur Rutenberg, ICI Homes, and Hulbert Homes. Newly opened sections feature homes by Toll Brothers and Dream Finders. To learn more, visit VerandaBay.com.
• Flagler County Home Builders Association
• Hammock Community Church – On A1A in The Hammock – Small enough to know you but large enough to serve you. North of the toll bridge with the message sign out front. It’s not just for Hammockians. Like me, many people cross the bridge.

We have an unusual show today, mostly unscripted. We expect several guests today, but we don’t know who they are.

Flagler Broadcasting, parent of this station and six others, is hosting its annual Christmas Party today, and our studio door is wide open for volunteer guests to walk in. One question they will all be asked is, “What do you predict the local housing market is going to look like in 2026?”

Early December stats:

• 80 Homes sold via the Flagler MLS at $400,000 vs 230 homes at $355,000 last December DOM = 66 this year
• $250K and lower = 1, for cash, DOM 0. 9 sold last December 8 for cash.
• $1M or higher – 7, 7 for cash, DOM 0. 9 sold last December 5 for cash
• Homes listed – 1,175
• Homes Pending – 331
• 8 months of inventory
• Median Price of homes pending – $375K
• GINNdex is down from 4.9 in July to 3.55
• Total cash sales MTD is 47.5%, the highest in the last two years by far. The average for the previous 23 months was 33.6%
• The average MTD price is $537K vs the $459K average over the previous 23 months and the only month over $500K.

Observations:

December is often an odd month in housing. Year-end financial positioning decisions prevail.

Today’s Topic – Where is the market headed in 2026?

Will the mortgage rate be lower?

Will home sales increase?

Will prices be higher or lower? By how much? Why?

Flagler County Residential Development Map

Thanks to an introduction article by Flagler Live, the map has received over 7,000 views. You can find it on GoToby.com on the Home Page. Click on the map image to reach the live map page.

Filler News:

For Sale by Owner transactions – better known as FSBOs – comprised just 5% of home sales during the past few years, beating out last year’s lowest on record of 7%, according to the National Association of Realtors®’ 2025 Profile of Home Buyers and Sellers. Meanwhile, a record high of 91% of home sellers sold their home with the assistance of a real estate agent.

The FSBO market share has been gradually shrinking over the last four decades, even as technological advances have entered more aspects of a real estate transaction. In 1985, FSBO sales comprised up to 21% of home sales. The FSBO share has stayed mostly in the single digits since 2010.

Wrap up:

Video podcasts of Real Estate Matters are now available on GoToby.com. Click on Podcasts on the top navigation bar.

If you have a question or a suggestion for Real Estate Matters or GoToby.com, reach out to me.

(386) 931-7124 or email me at Toby@GoToby.com