The 225,000 SF facility will expand Boston Whaler manufacturing capacity by 40% and employ 300-400 in Palm Coast over the next 18-24 months.
PALM COAST, FL – January 25, 2021 – Brunswick Corporation today announced that it is increasing production capacity to meet unprecedented consumer demand and assist in replenishing historically low field inventory levels. As part of this move, the former Sea Ray plant in Palm Coast closed in 2018, will reopen to manufacture Boston Whaler boats.
Boston Whaler currently employs more than 1,200 employees in Edgewater and will add an additional 300-400 jobs over the next 18-24 months at Palm Coast; a short distance from the Edgewater site. The first boats will come off the production line at the Palm Coast facility in the second half of 2021.
“We looked at various options to significantly expand manufacturing capacity quickly and with efficient investment levels”, said Aine Denari, President, Brunswick Boat Group. “Expanding Boston Whaler production by reopening the Palm Coast facility provides immediate access to new capacity for a fraction of the cost of building a brand-new facility.”
“On behalf of the City of Palm Coast, I am proud to welcome Brunswick and Boston Whaler to our community. As a leader and legend in the boating industry, we are honored to be partnering with Boston Whaler as the home for their new manufacturing facility, said Palm Coast Mayor Milissa Holand in a prepared statement.
“It is a historic and exciting time for our City. The addition of Boston Whaler to our community family along with the other economic developments in education, healthcare, and technology solidify the foundations Palm Coast has established for opportunities and job growth unlike we have seen before,” Holland added.
“I am proud that between AdventHealth, Jacksonville University, University of North Florida, and the Gioia Sails expansion we are on track to welcome approximately 1,000 new jobs to the City of Palm Coast this year,” concludes Holland.