Former Books a Million Site Will Become an ULTA Beauty

The print industry is suffering but the beauty industry is forever. ULTA Beauty provides one-stop shopping for prestige, mass and salon products and salon services.

ULTA Beauty store facade work - Palm Coast, FL - GoToby.comPalm Coast, FL – August 11, 2014 – The space at Palm Coast Landings (AKA Target Shopping Center) vacated by Books-A-Million’s recent closing will be filled soon. The new tenant will be ULTA Beauty.  Permits for site modifications totaling $595,000 have been issued and exterior façade changes are already visible.

The company website states, “ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. ULTA Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer.  ULTA Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools. ULTA Beauty also offers a full-service salon and a wide range of salon haircare products in all of its stores. As of May 3, 2014 the Company operates 696 retail stores across 46 states and also distributes its products through the Company’s website:”

Ulta stores are predominantly located in convenient, high-traffic locations such as power centers. (In commercial real estate parlance, the Target Shopping Center is a Power Center.) Their typical store is approximately 10,000 square feet, including approximately 950 square feet dedicated to a full-service salon.

ULTA Beauty was founded in 1990 and is headquartered near Chicago in Bolingbrook Ill. Ulta currently employees more than 19,000 associates. Ulta’s nearest store is at 1783 US Hwy 1 S, St Augustine.

Ulta Beauty hiring sign in Palm Coast - GoToby.comAnyone seeking employment at the new store should visit

2 replies
  1. Michele
    Michele says:

    Welcome ULTA

    Lioking forward to visiting your new store!

    May i suggest adding a SPA.including wonderful facial, aroma
    therapy massages, mud wraps, and a health juice bar.
    Makeup and Nail technicians would also be inviting.

  2. Marion rocco
    Marion rocco says:

    holding my breath….

    Ever since I found out that you were opening in my town, I have been holding my breath. Every day I pass by to see if the store is open. Ian putting all my hygiene which I need on a list which is getting longer and longer. please open soon. Do you have. Date yet for the opening?

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