Ginn Resorts Enters Georgia Real Estate Market With Acquisition of BriarRose Community

BriarRose Founder, Jeff Davis, will head up Ginn sales and marketing

August 16, 2007 – Palm Coast, Florida – Ginn Resorts projects within Flagler County include Hammock Beach, The Conservatory, Yacht Harbor Village, The Gardens, and Bulow Shores. The Celebration, Florida based resort and real estate developer announced yesterday that it acquired the real estate holdings of Atlanta based developer, BriarRose Land Company.  BriarRose Land Company is currently developing the BriarRose Hamlet, a 1,879-acre private country estate and club community located in the Oconee River Valley near White Plains, GA, 15 miles from Lake Oconee and Greensboro, GA.  The Lake Oconee area is one of the fastest growing real estate markets in the southeast and is home to several upscale second home and resort communities.


“We are fortunate to have the opportunity to again work with Jeff Davis and his team with the acquisition of this picturesque property,” said Bobby Ginn, chairman and CEO of Ginn Resorts.  “It has always been our plan to expand to Georgia but only with the ideal location and community concept.  The BriarRose will create a club lifestyle that preserves and protects the true nature of the countryside.”


BriarRose Land Company Founder and CEO, Jeff Davis said, “Having the BriarRose become part of the Ginn Resorts family is extremely gratifying for me.  Ginn Resorts has set a new standard for the lifestyle experience and club amenities that it delivers to its owners and members.  And I look forward to teaming with Bobby Ginn as we both continue to make the BriarRose vision a reality.”  As part of the acquisition, Davis has accepted the position of president of Ginn Real Estate Company and will be overseeing the sales and marketing efforts of the company’s nine communities.


The appointment of Davis to head sales and marketing follows by one month the arrival of Robert Gidel as the new Ginn Company President. Both moves signal a strategy to add to the depth of the Ginn management team. At the same time, the BriarRose acquisition signals that Ginn is still on the move, albeit selectively.


Upon completion, the BriarRose is planned to have significant amenities situated in a spectacular natural setting and with all the services of an upscale destination resort.  The planned amenities include championship golf, equestrian facilities, spa/fitness, casual and fine dining restaurants, pool, tennis facilities, hiking and biking trails and recreational fields.


For information about the BriarRose community, please contact the BriarRose Story Center at (866) 763-7673, or visit

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