Real Estate News Website Rolls Out Redesigned Format

After seven years, thousands of articles and newsletters and millions of page views, it was time to revamp the website.

Palm Coast, FL – December 24, 2013 – After seven years without a major revision, Palm Coast-based has rolled out a new look to its real estate news website. The “old” content will continue to be available under the new look.

This Christmas Eve day is an appropriate time to introduce the website changes and to thank the hundreds of loyal readers and advertisers who have made possible. was launched in 2006 with very little fanfare. The original article was hardly noticed (except by my family), but the timing was perfect. Real estate was entering its “wild west” period. Flagler was the country’s fastest growing county and Palm Coast its fastest growing city. Bobby Ginn was on a roll, both locally and around the hemisphere. Both Palm Coast and Ginn were emblematic of the real estate bubble’s expansion and its implosion. chronicled the rise and fall of both the local market and Bobby Ginn’s Ginndom. Love him or not, Bobby had a far-reaching effect on Palm Coast. His Ginndom once spread from Florida to Vermont, from Colorado to the Bahamas, but Palm Coast was its epicenter. Palm Coast’s Hammock Beach Resort continues today as Bobby’s most successful endeavor. Ginn is gone but his legacy remains; a gift that keeps on giving, both good and not so good. [See Action Alert: Ginn's Proposed Settlement Could be a Trojan Horse] Meanwhile, Palm Coast is recovering nicely.

Inquiring minds need to know. And apparently helped fill a void at a time when real estate was on everybody’s lips but knowledge and facts were scarce. People tell me that made a difference. It helped them make more informed decisions and/or saved them money.

In a typical month, is read in all 50 states and about 60 different countries. Over 40% of the website’s readers are from outside Florida. It’s coverage has resulted in my being quoted in the New York Times, Washington Post (Sunday front page lead article), Denver Post, Links Magazine, Golf Digest, Bahamas Press, Winston-Salem Journal, Philadelphia Magazine, 5280 Magazine, Naples News, Business North Carolina, Caledonian Record, Bahamas Weekly and Austrian Investor.

If helped you, I’d like to hear. Please leave a comment or email me at Thank you, and Merry Christmas and Happy New Year to all. I hope you enjoy the new website format.

6 replies
  1. Bill Green
    Bill Green says:


    Toby, I count on your editorials and content to stay current with Flagler and Palm Coast real estate. Your background and experience help clarify and integrate local and national real estate with universal economic issues and concerns. The research and personal insight exhibited within your articles is to the point, insightful and helps many become aware of current and impending trends.

    Thanks and keep up the good work.

  2. Karen E Joyce
    Karen E Joyce says:

    Toby, you are at the Top

    I have followed Go Toby since it’s inception. Sent him to my customers all over the US and beyond. His articles are current, easy to read and understand, articulate, and most of all, informative. I have great respect for Toby and complete admiration for the way he grew his business. Thank you, Go Toby. I hope to read your newsletter for many more years. Fondly, Karen

  3. David
    David says:

    Props to Toby! is a must read for professional Realtors® in Palm Coast and the Flagler Beaches. The news and articles measure the real estate pulse of Flagler County. Information and explanations help define the changing trends in our market and assist in the forecast of economic cycles. is front and center in my business toolkit!

  4. charles piligian
    charles piligian says:

    very informative

    I am not a realtor, nor connected to the industry. However, I find your web site ahead of the curve on many subjects, keep up the good work.

  5. Norm Mugford
    Norm Mugford says:

    One of the Jewels of Palm Coast

    Thanks for all you do in keeping Palm Coasters up to date on real estate news. Your stories & editorials are proof that you’re one of Palm Coast’s shining jewels. Best of luck with your new format.

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