Just Released: 2015 Florida Realtors Member Profile

The typical Fla. Realtor is a 57-year-old woman who made $40,200 in 2014. She owns her home and worked in a different field before her real estate career.

ORLANDO, Fla. – What does the typical Realtor in Florida look like? A report compiled by the National Association of Realtors® (NAR) for Florida Realtors outlines the business styles and personal characteristics of today's Sunshine State Realtors.

Business characteristics of Florida's Realtors

• 70 percent of members were licensed as sales agents, and 74 percent specialize in residential brokerage
• The typical Florida Realtor has 12 years of experience
• 14 percent operate with at least one personal assistant
• 59 percent have had a website for at least five years, 14 percent have a real estate blog, and 63 percent use social media
• The most commonly found information on websites, among commercial and residential Realtors, is the member's own listings and home buying and selling information
• 83% percent are certain they'll remain in the business for two more years

Business activity of Florida's Realtors

• Agents had 12 transactions in 2014 – the same number as in 2013
• 42% percent of residential specialists had a transaction involving a foreclosure; 34 percent had a transaction involving a short sale
• The typical sales volume was $1.4 million in 2014
• Difficulty finding the right property equaled the difficulty in obtaining mortgage financing (nationally, finding the right property ranked higher)
• The typical property manager managed 55 properties
• Most Realtors worked 40 hours per week in 2014
• 18 percent of business came from repeat business and 18 percent through referrals from past clients
• Realtors spent a median of $130 to maintain a website in 2014
• Members in Florida typically brought in four inquiries and three percent of their business from their website

Income and expenses of Florida's Realtors

• 70 percent of respondents were compensated via percentage split-commission
• The median gross income for Realtors in Florida was $40,200
• Members with 16-or-more years experience had a median gross income of $54,300; those with less than two years had an income of $9,300
• The typical business expense paid was $5,970
• The largest single expense category was vehicle expenses at $1,450 in 2014

Office and firm affiliation of Florida's Realtors

• 65 percent are affiliated with an independent company
• 83 present of members are independent contractors
• The median tenure for Florida members with their current firm was three years
• 10 percent worked for a firm that was bought or merged in the past two years

Demographic characteristics of Florida's Realtors

• The typical Realtor is a 57-year-old white female who attended some college and owns her home
• 60 percent are female
• 22 percent had a previous career in management, business or the financial sector; 17 percent in sales or retail. For 5 percent, real estate is their first career
• 78 percent say real estate as their only occupation – 85 percent for those with 16-or-more-years experience
• The median gross income of a Realtors household was $89,500 in 2014
• 79 percent own their primary residence

The full report can be downloaded from Florida Realtors website.

© 2015 Florida Realtors® All rights reserved. Reprinted with permission.