Salamander Resorts and Lubert-Adler presented their plan for a new lodge and golf clubhouse to replace the existing facility. Their strategy of involving residents and club members is paying off.
Palm Coast, FL – April 9m 2014 – Salamander and Lubert-Adler presented their concept proposal for a new 198-room lodge and golf clubhouse to Hammock Beach Resort club members, Ocean Hammock residents and owners at an April 5th town meeting. The concept of involving resident and club stakeholders in discussion of their concept represents a marked departure from the failed blind-siding "take it or leave it" approach orchestrated by Front Door nearly five years ago. The approach appears to have gained support from about 85% of the meeting attendees.
The Hammock Beach Club and Resort have a checkered history in Palm Coast, much of it documented in scores of GoToby.com articles. The new concept, the planning process itself and the management team's experience signal a turnaround. In this case, GoToby..com defers the story telling to the meeting itself, available here via YouTube. In it, Salamander takes the time to explain the Club's background and its current condition, including an ananysis of their competitive position, citing primarily Amelia Island as well as exposure to other Salamander properties.
It's not a done deal. Flagler County will have a say for sure, but Salamander has not had any discussions with county staff.
Click the start arrow below then click "Watch on YouTube"
Take the time to watch the entire vidio if you can.