A Salamander in the GINNdom Signals a New Era
Salamander Hotels & Resorts introduced themselves at a special event at the Hammock Beach Resort in Palm Coast; a bit of an upgrade from the email announcing the arrival of their predecessors.
Palm Coast, FL – October 28, 2011 – Middleburg, Va.-based Salamander Hotels & Resorts introduced themselves to invited guests at a special "under the tent" event at the Hammock Beach Resort last evening. Salamander took over operations of the Hammock Beach and Reunion resorts yesterday. They have joined resort owner Lubert-Adler by taking an equity position in the resorts.
.jpg)
LA filled the void left by Bobby’s departure, bringing in outsiders to manage the various projects. Noble Investment Group and a Reynolds Plantation subsidiary took over hospitality and club operations at the resorts under management contracts. When Reynolds faced mounting financial problems of their own, key executives departed the company to form Front Door Communities. Front Door assumed Reynolds operational role with LA.
Salamander replaces Noble and Front Door at the two resorts; not under a management contract but as partners. Salamander has taken an equity position in the resorts. However, Front Door will remain to run the real estate sales efforts and to work with LA to evaluate future development opportunities at The Gardens, Bulow Creek and Josè Park.
.jpg)
It was an impressive event, especially when juxtaposed with the email announcing the arrival of Salamander’s predecessors. Ginn-LA has always been short on communications. Salamander has ambitious plans for what they are calling their Grand Golf Resorts of Florida and the Legends of Golf Trail.
Salamander does not have a long track record, something pointed out to me by more than one guest. I also heard a few once burned/twice shy conditioned skeptics say, "I’ve heard that story before." But generally the guests, myself included, looked beyond Salamander’s brief history to Johnson’s long string of successes for their optimism about the future of Hammock Beach. Hammock Beach’s future is important to more than its property owners and members. It is important to Palm Coast too.
Salamander
Would not take this company seriously simply because of it’s name. Snake in the Grass or Skunk would be more favorable.
If this is the best that a company can do, then it’s not long to be in business. The name, image, etc. goes along way in business. This issort of discussing and IMHO simply shows the true ethics, quality and foresight of the owners. She was right next to the beach last night, too bad she didn’t crawl into the ocean.
And deep pockets too
Ms. Johnson is the ex-wife of Robert Johnson, one of the richest people in the U.S. by virtue of his (and Mrs. J’s) sale of the BET Network to Viacom. Her net worth was estimated a few years ago to be in the $400 million proximity, and her bio implies she does not like to fail at anything. Her involvement with Hammock can only be good news for owners and the Palm Coast.
WHAT DO YOU THINK
Hi Toby, What do you think of this move do you think it will benefit Reunion or is it more of the same !
Reply to FRANK
Among the possible outcomes, I think Salamander has a better chance of obtaining a successful outcome than the present management structure. They clearly have money behind them, plus their timing is good. I really think the market is showing signs of moving upward. Reunion has long-standing problems though, and I think Lubert-Adler will end up bringing more money to the table before a turnaround is evident.