On average, American consumers spend only 5 hours researching their home mortgage options, about the same as time spent planning a one-week vacation.
Those surveyed spent an average 40 hours searching for a house.
Four hours are spent researching the average computer purchase
They spent 10 hours researching automobile purchases; 2 hours buying a television
Buyers are actually getting fewer mortgage quotes; 3, down from 4 in 2008
Some of the most successful sales and marketing people do well because they generate a sense of urgency within their prospects. "Buy now or you will lose out to the person behind you in line." To the extent that buyers succumb to this pressure, they will continue to be victimized, not by the seller, but by their own lack of effort.
Yes, there are some real crooks with very sophisticated schemes. Some are so clever and elaborate that they defy standard due diligence. But if you aren’t even doing enough to protect yourself from the honest practitioners, you have to put some of the blame on yourself. Do your homework.