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Brunswick Is Reopening the Former Sea Ray Plant to Expand Boston Whaler Production

The 225,000 SF facility will expand Boston Whaler manufacturing capacity by 40% and employ 300-400 in Palm Coast over the next 18-24 months.

By Toby Tobin
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Boston Whaler imagePALM COAST, FL – January 25, 2021 – Brunswick Corporation today announced that it is increasing production capacity to meet unprecedented consumer demand and assist in replenishing historically low field inventory levels. As part of this move, the former Sea Ray plant in Palm Coast closed in 2018, will reopen to manufacture Boston Whaler boats.

Boston Whaler currently employs more than 1,200 employees in Edgewater and will add an additional 300-400 jobs over the next 18-24 months at Palm Coast; a short distance from the Edgewater site. The first boats will come off the production line at the Palm Coast facility in the second half of 2021.

“We looked at various options to significantly expand manufacturing capacity quickly and with efficient investment levels”, said Aine Denari, President, Brunswick Boat Group. “Expanding Boston Whaler production by reopening the Palm Coast facility provides immediate access to new capacity for a fraction of the cost of building a brand-new facility.”

“On behalf of the City of Palm Coast, I am proud to welcome Brunswick and Boston Whaler to our community. As a leader and legend in the boating industry, we are honored to be partnering with Boston Whaler as the home for their new manufacturing facility, said Palm Coast Mayor Milissa Holand in a prepared statement.

“It is a historic and exciting time for our City. The addition of Boston Whaler to our community family along with the other economic developments in education, healthcare, and technology solidify the foundations Palm Coast has established for opportunities and job growth unlike we have seen before,” Holland added.

“I am proud that between AdventHealth, Jacksonville University, University of North Florida, and the Gioia Sails expansion we are on track to welcome approximately 1,000 new jobs to the City of Palm Coast this year,” concludes Holland.

Toby Tobin: REALTOR®

I'm a licensed Florida REALTOR® affiliated with Grand Living Commercial Realty in Palm Coast, Fla. As a real estate consultant to developers/builders, homebuyers, and sellers, and as a journalist, I have years of experience and a treasure trove of relevant data and local institutional knowledge.

Call me at (386) 931-7124 or email me at Toby@GoToby.com.

Listen to my radio show, Real Estate Mattersevery Saturday morning right after the 11:00 A.M. news break on WNZF News Radio at 1550 AM or 94.9 FM. Download the Flagler Radio App from the App Store so you can hear Real Estate Matters from anywhere in the world.

reader comments
Brunswick Corp. returns to Palm Coast (via Annex)
Posted by Carl
Jan 26, 2021, 9:17 pm
Lambertonians won't be able to run them off this time being annexed into Palm Coast. I would think the government of Palm Coast will defend them and keep the jobs here.
Business Friendly
Posted by D W Ferguson
Jan 26, 2021, 1:12 pm
Remember all the "Flack" back when Sea Ray wanted to enlargen their parking lot. Now when/if annexed, it will be Palm Coast who will inherit all the "unwelcomeness" attitudes/opinions of "business friendly"- Jobs, jobs, jobs.....

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Don "Toby" Tobin is a licensed real estate professional affiliated with Grand Living Realty. Toby is a member of the Flagler County Association of Realtors®, the Florida Association of Realtors, Enterprise Flagler, Flagler Home Builders Association, and the National Association of Realtors.

GoToby.com proivdes real estate news, commentary, and analysis for Palm Coast and Flagler Country Florida, as well as Realtor® referrals and consultation to buyers, sellers, and developers.