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PALM COAST, FL – November 5, 2017 – Local and national media joined Hammock Beach Club Board of Governors, resort owner Lubert-Adler, resort operator Salamander Hotels & Resorts, and special guests; golfing legend, Lee Elder, and tennis great, Ivan Lendl.
The ceremonial first foursome: Paul Propis, Lee Elder, Brad Hauer, and Ivan Lendl Credit: Gregory Heck
The high visibility Ocean Course reopening comes just one week after Atlanta-based Jacoby Development unveiled plans to invest more than $150M to redevelop Marineland and Palm Coast Resort, also in Flagler County. The announcements shine a spotlight on the area’s newfound economic vitality, highlighted by the growth of local hi-tech startup, Coastal Cloud and nourished by Flagler County School’s innovative Flagship and dual enrollment programs and International Baccalaureate curriculum.
Further development is certain to be attracted to the area. Hammock Beach Resort’s own $72M lodge project is likely to gain traction soon.
I’ve enjoyed the experience of playing the Ocean Course several times over the years but was never as impressed as I was on Thursday. While the course remains challenging, subtle innovations in the new design (e.g. the entire course is cut to fairway height) make it more playable. Yet, I was reminded that "the odds of hitting the best shot of your life are equaled by the odds of hitting the worst shot of your life."
Ocean Course 16th Tee Box Credit: Drew Xeron
Renowned for its six Atlantic Ocean-hugging holes and closing stretch named “The Bear Claw,” the Ocean Course has been closed since October 2016 after high winds and storm surge from Hurricane Matthew caused damage across the majority of its holes. The resort’s owners and Salamander took a long-term view regarding conditioning and opted to conduct a complete course restoration in conjunction with Nicklaus Design.
Ocean Course holes, 15, 16, and 17 (The Bear Claw) Credit: Ryder Haske
Staying true to Nicklaus’ masterful design, the Ocean Course restoration has included the re-grassing of all fairways, greens and rough with the salt-tolerant Platinum Paspalum, as well as the reconstruction of each tee box, bunker and green complex.
The new salt-tolerant grass was tested by high winds and storm surge caused by Hurricane Irma in September, but the turf stood up well and the restoration project completion was only pushed back a few weeks.
“Today, the Ocean Course reclaims its position as one of the finest golf courses in the country,” said Salamander Founder & CEO Sheila Johnson, who also serves as an executive committee member of the United States Golf Association. “The location is unique, the views are exquisite and the conditioning now matches the spectacular locale. We thank Lubert-Adler, the resort’s owners, for its commitment to the game of golf, and are honored that the Ocean Course rejoins the rotation within our Salamander Golf Collection.”
In addition to the Ocean Course, Salamander is also re-opening its North Course at Innisbrook Resort near Tampa Bay on November 3 – just 24 hours later. The course, designed by Larry Packard, had been closed for four months for a renovation of its greens.
As one of only a handful of courses in the Southeast to feature Platinum Paspalum, the Ocean Course’s new surface features thick, short grass blades. Tolerant of all seasons, the grass is able to withstand seasonal temperature changes yet maintain a beautiful verdant year-round look. The addition of new and bright white Angle-G sand has also significantly brightened the already visually appealing course.
The course’s dune line, which is over a mile long, continues to be carefully restored to state conservational specifications. Newer and stronger dunes are forming, which offer greater environmental protection while also offering golfers some of the most stunning ocean views on the East Coast.
“By replacing Bermuda grass with the salt-tolerant Platinum Paspalum, we now offer golfers one of the purest surfaces in the game,” said Brad Hauer, director of golf at Hammock Beach Resort. “And, in addition to improved playing conditions for golfers of all levels, the views of the Atlantic Ocean are simply incredible.”
The Ocean Course originally opened in April 2000. And, while the integrity of the original design has been retained through the recent restoration, new forward tees have been added to each hole, making six on each. This allows the par 72 course to play as short as 4,100 yards, but retain a challenging overall length of 7,201 yards from its back tees.
Throughout the Ocean Course’s restoration project, Hammock Beach’s other championship layout, the highly-rated Conservatory Course (Tom Watson), has continued to accommodate guest and member play.
The restoration of the Ocean Course follows a number of previous enhancements at Hammock Beach Resort. The resort has recently renovated its grand lobby, refurbished all 15,000 square feet of indoor meeting and event spaces, and re-opened its signature restaurant, The Atlantic Grille.
In mid-November, it will launch its boutique accommodation option: The Lodge at Hammock Beach, which offers an intimate accommodation option overlooking the Ocean Course. It features 20 guest rooms, direct beach access and provides guests with the unique “Lodge Experience” – a VIP service including amenities and daily breakfast. With spectacular ocean views, the Atlantic Grille, led by new Executive Chef Kevin Luque, is serving “Shore to Table” cuisine, highlighting local, freshly caught seafood.
Re-opening in mid-November, The Lodge offers an intimate accommodation option overlooking the Ocean Course. It features 20 guest rooms, direct beach access and provides guests with the unique “Lodge Experience” – a VIP service including amenities and daily breakfast. With spectacular ocean views, the Atlantic Grille, led by new Executive Chef Kevin Luque, is serving “Shore to Table” cuisine, highlighting local, freshly caught seafood.
Just south of historic St. Augustine, Hammock Beach Resort presents true luxury nestled among nature and offers an upscale escape surrounded by scenes of Old Florida, with more than 300 luxurious and spacious accommodations. There are numerous golf and social membership options available at the coastal oasis, which operates as both a private club and resort. It offers storybook experiences with two highly renowned and ranked golf courses designed by legends Jack Nicklaus and Tom Watson, a 10,000-square-foot ocean-inspired spa and fitness center, multiple restaurants and bars, a multi-level pool complex with adult and children’s areas, oceanfront meeting space, a marina and tennis center, and miles of coquina-laden coastline.
For more information, call Hammock Beach Resort at 866-841-0287 or visit www.hammockbeach.com. Hammock Beach Resort is located at 200 Ocean Crest Drive, Palm Coast, FL 32137.
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