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Hammock Beach Club Announces Changes Aimed at Cutting Costs and Enhancing Revenue

The Ginn name is gone. The Conservatory Golf Course and Clubhouse will be closed two days per week. Atlantic grill open again to the public.

By Toby Tobin

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Palm Coast, FL – September 3, 2009 – In a move to respond to member concerns and to the poor economic climate, Reynolds Management and Development Group and Noble Investment Group notified Hammock Beach Club members August 28 of changes to the club membership program. The changes were effective August 31. Reynolds and Noble have been operating the Hammock Beach Club and other (formerly labeled) Ginn resorts and communities under a consulting agreement. The changes were made after consulting with the Club's Advisory Board of Governors.
  • The Atlantic Grill will be open to the public – reservations required.
  • The present Invitational Membership program will be discontinued. Present Invitational Memberships will be honored for their full term.
  • Owners of multiple properties and multiple club memberships will be able to "lend" secondary memberships to others via a program similar to the discontinued Invitational Membership. However, owners must continue to keep their primary membership active.
  • The Conservatory Golf Course and Clubhouse will be closed two days per week (Monday and Tuesday). Overall days of labor and club overhead costs will be reduced. Rounds of play will be monitored to determind if changes are required to this schedule.
It is not known whether similar changes were made at the Reunion Resort.
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Reader Comments 
reunion owner
toby...these new guys are just another phase of the bobby ginn puppet game...gidel,bobby now these guys...i wish they would just walk from reunion as well and let a operator come in and run the resort the right way...the comments on your site are dwindling as well. we have become so pissed off with the ginn games that the members are actually ignoring your site and waiting for the inevitable

Posted by sam johnson

Atlantic Grill
I won't darken the door at the Atlantic Grill. I recall hearing that the "owners" didn't want the townies in their midst.

So why should we support them now?

Posted by Jill S

Also...
What is not mentioned is the Seaside Grille and Sushi Bar is also closed 3 days a week. Plus they fired 3 managers and the executive chef of Seaside Grille. The "owners" would rather the place go bankrupt than open "their" resturants to the public. When they found out that Seaside Grille and The Sushi Bar were going to be open to the public the members flipped out and 85% of them threatened to cancel their membership. Which most of them are behind on their dues anyways! The new company Noble is so full of crap that they are running Hammock Beach into the ground!

Posted by Anonymous

Noble and Reynolds are nothing more than liars
Let alone that Noble and Reynolds really knows how to treat their employees well, so well that they will pay us $7.50 per hour instead of the $10 we received from Ginn. Along with the reduction in pay we lost our tips from the service charge but they are still charging a service charge. I guess that will help with management's bonuses at the end of the year.

Posted by Anonymous

Plus!!!
Plus something that almost no one knows is that the "service charge" that looks like gratuity is nothing like gratuity. Ginn took 2% for the house and now this rediculous company is taking 4%!!! That is right 4% of everything sold at Hammock beach is going right back to hammock beach!!!!! Screwing the employees even more! Which is why, in a year when high quality staff is replaced with low quality staff the members will not even have a clue why!

Posted by Anonymous








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